I hope you had a nice recess break! :)
Now back to Kool-aid Rehab. Today's theme is going to reference point #3. from the 12-step relief plan (My introductory blog) titled; 'Write Your Own Press Releases'......and 'then what?'.... this idea hearkens back to the idea that 'yes', you can take the PR 'step' - but be aware of what you are 'stepping' into. I have said this before... it is tricky - put on your helmet and start 'pitching' :)
Professional caliber writing in today's world of zero-attention-spans should be thoughtfully written and very concise. No time for fluff or clever adjectives. It's more important to carefully articulate your pitch in short sentences and support these words with bullet points (and pictures).
To note; on any given day a media person is receiving hundred's of emails and many of those are press releases just like yours.
Even with crisp wordsmith techniques this effort can still be in vain if you can't get your story placed - so be aware .....you are still pitching from the bottom of a haystack looking for a needle.
In this wildly competitive arena, it is really important to create a snappy headline in the subject line which will grab someones attention. Think about your own 'in box'.... you can tell immediately the things that you will quickly delete - that same rule holds true for media.
Soliciting someone to write about your product or service is a very challenging ordeal....Staff writers and freelancers finishing paid assignments are usually not looking for new projects that they initiate.....pitching new concepts, ideas or (God forbid) a commercial brand to their editors is a stretch in most cases. Not impossible... but a stretch. Getting 'reviewers' is also competitive.
I have shipped expensive samples with great succinct story ideas to appropriate writers with targeted notes to learn after repeated follow-up that ('it's still in the box') or .... it will be 'fun' to write about later.... 'if I ever decide to write on that subject' -- woo hoo! This 'approach' is really frustrating so (in my humble opinion) I recommend going to the next prong of this 'pitch'-fork.
But Beware! This is also crazy competitive and it's important to answer quickly --- short and sweet is the ticket here --- no attachments or pictures are allowed. It's just the facts ma'am...... JUST GO FOR IT! If a reporter needs you they will very quickly be in touch.
After time, you will get into a rhythm about this - there are days when I feel like an EMT - reading fast (with flashers on) and writing like a manic to get in their pipeline for consideration! That's just the facts!
So in conclusion; Here are the headlines for this 'lesson'....
1). Boil down your 'pitch' to very simple concepts. Short paragraphs with bullet points are best.
2). Budget time for researching timely newsworthy topics which you can 'attach' your message to.
3). Pitch appropriate news outlets and freelancers.
4). Subscribe to HARO (Help A Report Out) answer even those inquiries that are on the fringe....you just never know!
Have a nice weekend and take some time to .... NOT drink Kool-aid but be realistic in your endeavors. :)